About Us

New Rich Shop is an e-commerce website founded by Jay Storm and Sho-Biz of Da YoungFellaz. New Rich Lifestyle is the brand that symbolizes their creative passion.

In their time, Da YoungFellaz have collaborated with Hip-Hop luminaries such as Nipsey Hussle, Rockwilder, Erick Sermon, Snoop Dogg and several others. Outside of the musical realm, they have applied their business sense into their independent label, New Rich Entertainment, successfully circulating their projects via innovative marketing tactics and ingenuity. Drawing fans from across the globe, their music has accumulated millions of streams respectively. Their business sense was further cemented when Da YoungFellaz acquired support from brands all over the world.

Armed with natural music talents, self-sufficient business acumen, a growing number of fans and the attention of corporate America, as well as the music industries elite, the sky is the limit for the pair out of New York City's underground.